Listbuilding

I received a very nice (isn't "nice" a great word?) about list building. I really liked the content of the video. It's about 12 minutes long a worth a watch/listen. List Building video.
I listen to stuff before I send it out!!!! Admittedly, there is a splash page after the video which tries to sell you software which helps build your opt in boxes. It looks good to me and I would like to purchase it but I'm not ready for it yet.