Monday, August 28, 2006


Blogging, it seems is the way to go.
In my travels on the net, I have found alot of gurus that say that there is money to be made from blogging.
Gee, I always thought that a blog was just an online journal for people who like to let it all hang out!!
Turns out that blogging is turning into an industry of its own. There is a whole art to blogging and all kinds or rules which determine whether it will be a successful blog and a lucrative one!
There are countless free books and videos available on the subject, as well as paid programs.
The prevailing opinion is that if you have a website you can significantly increase your traffic if you add a blog to your website.
I read somewhere that well known marketer Guy Kawasaki had slow traffic at his site for a while and when he started to blog his traffic exploded! Here is his link, by the way. His blog is infomative and very entertaining. He used to be the CTO at Apple, if I recall correctly.

Now, if you want to get started blogging, DO NOT BE INTIMIDATED. Just go straight to and start one up. Don't agonize about what you are going to write in your first post. The only thing you do have to decide is what your blog will be about. Once you have a topic and have chosen a good name (which in itself is an art, if you want the search engines to find you), you just start to write. It's a great way to get your feet wet.

Here is a really good checklist for the new (or experienced) blogger:

Someone told me that my posts look too long and squished together. So, maybe it's a good idea to spread everything out a bit and leave spaces between paragraphs. Not a good idea to turn people off before they've had a chance to read...

It's important to post fairly often. I hear that Google loves blogs. But maybe that's because Google loves fresh content and that's what blogs are all about. It's good to get people to comment because that's a way of adding fresh content to your blog without lifting a finger!

Don't forget to go to and ping your blog after each new post. This will send your updates to search engines web-wide.

All in all, blogging is good for business. So, keep blogging... (or start blogging, if you haven't already :-)

Till next time...

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